Cari-Jane has created a successful range of personalised jewellery pieces, in which poetry goes hand to hand with ingenuity.
My name is Cari-Jane Hakes and I am a goldsmith. I was accepted as a partner on a famous online gift store and developed a necklace that could be personalised by the customer with important dates or messages. It became a best seller in the run-up to Mother's Day one year and then was picked to be part of their Christmas campaign.
I was hand stamping all the personalisation and I knew that to keep up with an increased volume of sales I was going to have to find a new way of adding the personalised text to the necklace. I went to a trade show in Harrogate, close to my studio in Yorkshire, to see the M20 in action. I took along some samples to see how they would engrave and placed an order on the spot!
Recently I've used the M20 to do some complex flat engraving on some exhibition pieces. I use Adobe Illustrator to create the engraving path for the machine and then incorporate these engraved pieces into main body of the piece.
Increased productivity was the main initial reason for purchasing my M20. There was no way I would have got through that first busy Christmas period hand stamping all my client's personalisation! I still use it to personalise my bestselling necklaces, but it also made me think about new designs that I could make that could incorporate engraved text elements, so this allowed me to expand my range.
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The Gravograph UK team thank Cari-Jane Hakes for her time and testimony.
Take a look at her website: www.carijanehakes.com